- Realizing a study program that excels in governance, academic programs, and a competitive curriculum in accounting and is able to compete with other universities in Southeast Asia.
- Creating an academic atmosphere and academic culture in accounting as a research university.
- Producing superior science, technology, and art in urban lifestyle and urban development in the field of accounting.
- Produce lifelong learners who have high curiosity, think logically and critically, and actively apply their knowledge in the field of accounting.
- Producing dignified and broad-minded graduates, creative, innovative, responsive to change, and making a real contribution to solving environmental and welfare problems in the accounting field.
- Produce accelerated comparative advantage of UPJ through synergy and collaboration in accounting.
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